Our Company

About Us

SFL Companies is a full-service supply chain management and logistics firm focused on technology-driven freight management. Our transportation management software platform has revolutionized the way freight is managed by providing real-time visibility.

SFL Companies partners with shippers, growers, farmers, and manufacturers as an extension of their transportation and supply chain management team to provide individualized service and unmatched industry standards. Although SFL Companies specializes in shipping fresh produce and refrigerated goods, our diverse portfolio is comprised of many facets, from dry food goods, paper products, automotive parts, and packing and building materials to floral products.

Our asset arm, SFL Express, also provides dependable transportation solutions in contract-focused partnerships.

Company History

2011

With 9 years in logistics, Royce Neubauer (President and CEO of SFL) started Service First Logistics as a freight brokerage firm. His goal was to create a company where its employees were excited to come to work every day. SFL was founded in Royce’s home in Northern Kentucky and eventually moved into an office in Covington, Kentucky. By the end of the first year, SFL had three employees and was off and running!
SFL 2011

2013

With two years under their belt, SFL had grown and moved the headquarters to Rochester, Michigan. By the end of the year SFL had 2 functioning offices, and founded their first sister company, SFL Express. SFL Express was developed as an asset-based solution to provide dependable transportation solutions.
2013

2014

SFL eventually outgrew the Kentucky location and moved across the Ohio River to the West End of Downtown Cincinnati. The Cincinnati office is managed by Corporate Sales Director, Nick Finan, and Human Resources Manager, Ari Phillips.
2014

2015

With more growth and expansion, SFL moved the company headquarters from Rochester to Auburn Hills, Michigan. This office is run by our CEO and President, Royce Neubauer, CFO Kevin Patch, and Director of Human Resources, Julie Jones.
2015

2016 – 2018

SFL saw a need for change in the supply chain and freight brokerage world. SFL’s leadership felt the industry needed to be more transparent and more efficient. With driver shortages increasing, tonnage growing, and supply chain & shipping costs rising; SFL searched for a new way to drive costs and touches out of the supply chain that did not include beating up the carrier. The old way of doing things was not going to cut it in the new supply chain & freight brokerage world. So, from 2016 – 2018 SFL underwent a comprehensive rebranding effort that included restructuring our service offerings and a name change. Service First Logistics grew to become SFL Companies. With advanced technology investments, and more innovations on the way, the company has grown beyond the origins of a freight brokerage firm, to a full-service supply chain management firm. The new name and logo represents the company’s growth, innovation, and ambition to improve. In its short history, SFL has grown to become a major player in the logistics industry and is only getting started!
2018

SIGN UP FOR NEWS + UPDATES