Food Logistics Names Royce Neubauer of Service First Logistics as Recipient of 2026 Rock Stars of the Supply Chain Award

Rochester, MI — Feb. 2, 2026 — Royce Neubauer, Founder and CEO of Service First Logistics, has been recognized by Food Logistics as one of the winners of the 2026 Rock Stars of the Supply Chain award in the Leaders in Excellence category. This award highlights individuals whose achievements, hard work, and vision have had a meaningful impact on the global cold food supply chain.
“From cargo fraud and natural disasters to evolving food safety regulations and rising costs, today’s supply chain leaders face unprecedented challenges,” said Marina Mayer, editor-in-chief of Food Logistics and co-founder of the Women in Supply Chain Forum. “It’s their resilience, innovation, and commitment to quality, sustainability, and food safety that separates these rock stars from everyone else.”
At Service First Logistics, Neubauer has played a pivotal role in advancing temperature-controlled logistics solutions that ensure product integrity while navigating the complex demands of global food distribution. His leadership emphasizes operational excellence, strategic foresight, and a dedication to supporting both clients and team members, qualities that have made him a driving force in the industry.
“Being recognized as a Rock Star in the Supply Chain is an honor, but it’s really a reflection of the incredible team at Service First Logistics,” said Neubauer. “Our focus has always been on providing reliable, innovative solutions while building long-term partnerships with our customers, and this recognition reinforces the work we do every day.”
Service First Logistics congratulates Royce Neubauer on this well-deserved recognition and thanks Food Logistics for highlighting leaders who continue to shape the future of the cold food supply chain.
For the full list of winners, visit https://foodl.me/g04uxp22. To learn more about other Food Logistics awards, visit https://www.foodlogistics.com/awards.
About Service First Logistics
Service First Logistics is a full-service supply chain management and logistics firm focused on technology driven freight management. SFL partners with shippers, growers, farmers, and manufacturers as an extension of their transportation and supply chain management team to provide individualized service and unmatched industry standards. Every day, SFL is changing how truckloads of product are transported across the United States. SFL specializes in shipping fresh produce and refrigerated goods. For more information about SFL Companies, please visit http://www.sflcompanies.com/.
About Food Logistics
Food Logistics reaches more than 26,000 supply chain executives across the global food and beverage industries, including growers, producers, manufacturers, wholesalers, grocers, and logistics providers. The publication provides insights into the operations, business, and technology aspects of the global cold food supply chain. Learn more at www.FoodLogistics.com.
About IRONMARKETS
IRONMARKETS, formerly AC Business Media, is a leading business-to-business media and buyer engagement platform serving industries including logistics and supply chain. It delivers content through digital properties, trade shows, conferences, webinars, and more, providing advertisers with data and tools to reach their target audience. Learn more at https://www.iron.markets.

