Freight Tracking Compliance: How to Achieve 90%+ in FTL Shipments

In today’s competitive logistics market, freight tracking compliance isn’t a bonus, it’s a baseline expectation. Your customers expect real-time load tracking. Your operations team depends on accurate ETAs. And your business reputation is on the line with every shipment.

But hitting 90%+ compliance? That’s far from the industry norm.

The Visibility Gap in FTL Shipping

If you manage Full Truckload (FTL) shipments, you’ve seen the hurdles:

• Spot loads with rapidly changing drivers and carriers
• ELD tracking compliance gaps when devices aren’t syncing
• App check-in refusals from drivers who prefer less tech interference
• Difficulty achieving buy-in across an entire carrier network

The results speak for themselves:

• 70–85% freight tracking compliance is typical
• Mobile app check-ins often drop below 80%
• ELD-integrated tracking lags under 75% for many carriers

For high-value or time-sensitive freight, these gaps can cause serious downstream issues.

Why Freight Tracking Compliance Matters More Than Ever

Visibility is leverage in supply chain management. Without accurate truckload shipment tracking, small issues snowball:

• Delays are noticed too late
• Customers lose trust due to lack of updates
• Teams scramble instead of proactively problem-solving

For perishable or urgent freight, every minute without tracking visibility increases the risk to both the load and your customer relationships.

How SFL Companies Achieves Nearly 90% Freight Tracking Compliance

At SFL Companies, we’ve built a system that beats industry averages, even for spot freight. Our FTL visibility solutions combine process, tech, and culture to consistently reach near 90% compliance.

Here’s our approach:

Proactive Onboarding & Driver Education

‍Compliance starts before the first load moves. We ensure carriers and drivers fully understand expectations, tools, and processes.

Best-in-Class Real-Time Load Tracking Technology

‍We integrate platforms that work seamlessly with ELDs and mobile apps, removing friction points for drivers and dispatchers.

Friendly Persistence and Follow-Through

Compliance isn’t left to chance. We follow up in real time, with a professional but approachable tone, to keep participation high.

Culture of Exceeding Expectations

Tracking isn’t just data. It’s a promise to our customers. Each lane, each update, each load matters.

Why Shippers Should Demand Higher Compliance

‍If your carrier network is under 85% tracking compliance, you’re missing:

• Better Predictability – Accurate ETAs improve operational planning
• Stronger Customer Confidence – Visibility reinforces trust
• Faster Problem-Solving – Issues are resolved before they escalate
• Reduced Claims – Clear tracking data supports accountability

In modern supply chains, full truckload visibility is no longer optional, it’s a competitive advantage.

Raising the Bar in Freight Tracking

Most of the industry has set a low bar for tracking. But “good enough” won’t protect your brand or deliver the reliability customer’s demand.

SFL Companies has proven that with the right combination of onboarding, tech integration, and consistent follow-up, FTL visibility solutions can reach 90%+ compliance, even for spot loads.

Because in freight, trust isn’t built in the rate. It’s built in the reliability.