From Farm to Fork: Produce Delivery

Weather is one of the most predictable, and underestimated, sources of supply chain disruption. Winter storms, extreme heat, flooding, and hurricanes follow seasonal patterns, yet many logistics networks still treat weather events as isolated emergencies rather than recurring operational risks. In an already volatile freight market, weather amplifies existing weaknesses. This post explains where weather-driven disruptions typically occur, how resilient shippers plan ahead, and what it takes to maintain service when conditions deteriorate.

Logistics has no shortage of data. Dashboards track every movement, alerts fire in real time, and visibility tools promise control. Yet service failures, missed appointments, and costly disruptions still happen every day. The issue is not a lack of information; it is the gap between data and decision-making. The issue is not a lack of information; it is the gap between data and decision-making. This post explains why technology alone falls short, how experienced teams turn information into action, and where innovation actually improves logistics outcomes.

In logistics, service is often treated as a promise. In reality, it’s a discipline. Markets fluctuate, capacity tightens, and disruptions happen, but the companies that consistently perform are those built around ownership, accountability, and follow-through. A service-first philosophy is not about doing more when things go wrong; it is about building systems and culture that prevent small issues from becoming big failures. This post explains what service-first really means in modern logistics, how leadership and culture shape execution, and why trust and loyalty are earned long before a problem occurs.